ZERTUCHE
Reimagining the Automotive Parts Buying Experience
Bengazi partnered with Zertuche to transform a traditional automotive parts sales environment into a modern, customer-focused showroom.
The objective was not simply to display more products. Zertuche needed a commercial space that could help customers understand different product categories, compare solutions, and interact more effectively with its sales team.
Our work began with the customer journey. We analyzed how visitors enter the showroom, discover products, request assistance, and make purchasing decisions. This became the foundation for the layout, product presentation, service areas, and overall visual experience.
From Sales Counter to Interactive Showroom
Traditional automotive parts businesses often rely on products stored behind a counter, limiting customer interaction and making the buying process heavily dependent on a salesperson.
For Zertuche, Bengazi developed a more active retail environment where customers can explore product categories, understand available solutions, and engage with the sales team throughout the space.
Strategically positioned service counters support customer assistance without separating employees from the showroom experience. Custom displays organize technical products clearly and help the sales team communicate complete solutions rather than presenting isolated components.
A Complete Commercial Interior
Bengazi developed the showroom as an integrated environment, coordinating the interior design, customer flow, lighting, colors, materials, finishes, flooring, service areas, and custom fixtures.
The lighting system was designed specifically for retail use, providing clear product visibility while creating a modern and professional atmosphere. Interior and exterior colors were selected to strengthen Zertuche’s identity and communicate the evolution of the business.
Every custom fixture was developed around the products it needed to display, balancing accessibility, organization, durability, and visual presentation.
From Concept Through Installation
Bengazi managed the project from initial concept through manufacturing and final installation.
This integrated process allowed the customer journey, interior design, lighting, custom displays, and service counters to function as one coordinated commercial system.
The completed showroom gives Zertuche a more effective environment for presenting automotive products, supporting customer conversations, and communicating the value of its solutions.
Project Scope
- Retail strategy and customer-journey development
- Automotive showroom design
- Commercial interior design
- Space planning and customer circulation
- Custom retail fixture design
- Custom fixture manufacturing
- Automotive product displays
- Service and consultation counters
- Retail lighting design
- Interior and exterior color selection
- Materials, finishes, and flooring specification
- Delivery and installation
ABOUT
Category: Automotive Showroom, Retail Fixtures, Interior Design
Tags: Automotive Aftermarket, Customer Journey, Custom Retail Fixtures
Client: Zertuche
